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Deals in 2004

Projectlink Motivation

Sold to The Grass Roots Group Plc
Sector Marketing Services

Projectlink Motivation

ICON Corporate Finance advised the shareholders of Projectlink Motivation on the recent sale of the company to The Grass Roots Group Plc. Following the acquisition, the combined group will have turnover of £115m and become one of the largest motivation and incentive companies in the UK.

Its brands include Supercheques,, Landmark and Flexi Vouchers and are used in sales incentives, reward and recofnition, customer service, loyalty and long service schemes in over 300 organisations. Clients include many of the leading companies in the UK such as BT, Royal Bank of Scotland, Astra Zeneca, Nationwide, Lloyds TSB, Abbey National, MFI and Oracle.

Projectlink Motivation
The Grass Roots Group Plc
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“ICON got the corporate finance tactics spot on. Their support throughout was invaluable.”

Martin Lowson
CEO and Founder, ATS

Sector Expertise

"ICON were outstanding. Without their dedication and market knowledge, this deal would not have happened".

Mark Crosier, CEO Deepstream Technologies.


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