Deals in 2007
Into Technology
Fundraising
Sector Software & Internet
Funded by Northwest Equity Fund, Rising Stars Growth Fund and Liverpool Seed Fund
ICON has successfully advised InTo Technology on its latest funding round of £4.5m which shall be used to support the marketing of the Intoscape Technology platform.
InTo Technology has developed the Intoscape™ Technology platform, an Integrated Supply Chain Management and ERP software solution developed for the burgeoning global online retail / reseller markets. The Intoscape™ solution uses standard communications combined with complex business algorithms to proactively manage the complex and fast moving relationships between suppliers, vendors, competitors, retailers and customers improving business efficiency in merchandising, marketing and procurement whilst requiring significantly less human resources.
To demonstrate the commercial advantages of the Intoscape platform, Into Technology Limited have deployed their own technology in an internet trading business IT247.com, which offers computers and peripherals to the UK SME marketplace via its website and integrated customer services centre. In this application, Intoscape™ technology has been integrated with a globally standardised mid market ERP system and web store to give customers access to the largest UK online catalogue of over 150,000 IT products with real time information on best pricing and stock availability.
The resulting faster time to market with products and pricing, and the savings in operational costs deliver significantly better bottom line profits to e-retailer’s already having to trade in fiercely competitive markets.
