Deals in 2000
Floot
Investment
by Freeserve
Sector E-Commerce and Niche Music
Funded by Corporate Investors
Floot.com
ICON arrange investment from Freeserve for pioneering web music portal. Floot.com sells multi-cultural music over the web. The site offers the user sophisticated taste matching tools, taking users directly to music they are likeley to want to buy.
The deal with Freeserve enables floot.com to market its artists to over 1.675 million active Freeserve users.
