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Forthcoming Events

ICON IT Giants Series - An evening with Brian McBride, CEO Amazon UK

Date: 25 September 2007
Start Time: 16:30
Finish Time: 19:00
In association with: Intellect
Venue: Intellect, 10-12 Russell Square House, Russell Square, London WC


The eighth event in the ICON IT Giants series features Brian McBride, UK CEO of Amazon. This event offers a unique opportunity to connect with one of the world’s leading e-tailers.

The evening starts with an in-depth interview by Joe Fay, editor of The Register, who will question Brian on: the key factors that brought Amazon success, how Amazon’s growth strategy and business model has evolved and where its headed, the critical role that leadership plays in creating a successful business, the challenges of building a multi channel business and the biggest pitfalls to avoid when trying to achieve rapid growth.

Brian will also reveal details about Amazon’s motivation and innovation programmes including the company’s “Just Do it” and “Pizza Team” initiatives and he will share the leadership techniques that both he and Jeff Bezos have successfully adopted to help them deal with the stresses, pressures and setbacks of running a fast growth tech business.

Amazon was founded in 1994 by Bezos in his garage, and thirteen years in, it’s no longer just selling books, music, movies, electronics, toys, games, and garden equipment, it’s also renting out its infrastructure and IP, its servers and its software code to help businesses save money and get to market more quickly. Amazon’s growing web services are increasingly used by customers including Microsoft, Xerox, Marks and Spencer, SMEs and developers who are using its powerful e-commerce technology including its digital storage, computing capacity and e-commerce fulfillment services.

Whether it’s selling books, electronics or web services, Amazon never ceases to surprise. Come and join us for this entertaining and thought provoking insight into the strategy that made Amazon the world’s leading e-tailer and one of the internet's biggest global success stories.

The evening will end with a Q&A session followed by networking where you will have the opportunity to meet with Brian.


16:30 Registration

17:00 Interview

17:50 Q&A session

18:10 Drinks and canapés

19:00 Close


Nicky Cotter

T: 0207 152 6375



The trade association for the UK hi-tech industry.


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