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Countdown To Exit

An event for investors and the leaders of high growth technology companies looking to achieve the optimum exit.

Date: 21 October 2010
Start Time: 15:30
Finish Time: 20:00
In association with: European Leaders, RBS, Taylor Wessing and Hotwire
Venue: RBS, 250 Bishopsgate, London EC2M 4AA


If you’re an Investor or a CEO and want to prepare a company for exit, how do you ensure that your busi­ness becomes the hottest acquisition target in the sector? 

With less than 20% of companies that are sold achieving hoped for values, how should you position your business to ensure you get that premium exit valuation?  

Selling to businesses in this post recession era pro­vides a new challenge. Standards for due diligence have to be at unprecedented levels and companies need to be performing at the top of their game as part of their normal operations.  

This event is designed to provide valuable insights into how the best of the best have rapidly increased sales, gained employee focus and ensured business plans are met.  

Speakers include:

Kristian Segerstrale, CEO of Playfish who recently exited to Electronic Arts Inc for $400m in just two years from founding it

Anil Hansjee, who heads up Corporate Development EMEA at Google

Nick Ogden, who led WorldPay until it’s £40m takeover by RBS

Charles Cameron, Managing Partner of Encore Ventures

Mark Farmer, Founding partner of Eden Ventures and Co-founder of several telecoms companies: most recently Cramer Systems, which emerged as the leading supplier of inventory systems to the telecoms industry and was acquired by Amdocs in 2006 for $425m, Mark was also Co-founder of Metrica, one of the UK’s first and most successful OSS Software companies, sold  to ADC Telecoms in 1996 for $38m.

Ben White,  Founding Partner of Notion Capital and Co-Founder of MessageLabs which was acquired by Symantec for approximately $700m in 2008,  which made it the second largest transaction for a private company in the history of the IT security industry.

Uli Fricke, Chairwoman of the EVCA and the Co-founder Triangle Venture Management Group GmbH. Former CEO of the start-up company DFSR (a student exchange travel operator), which Uli joined while still in college. After preparing the company for sale, Uli joined CareMed (a medical insurance underwriter) as CEO, which she later sold successfully.  

There will also be two exciting panel debates with a mixture of professional advisers, investors and entrepreneurs. There will be controversy and wisdom in equal measure.

European Leaders, RBS, ICON Corporate Finance, Taylor Wessing and Hotwire are proud to host this event for investors and the leaders of high growth companies looking to achieve the optimum exit.   


15.30 Registration & refreshments 

15.50 Welcome: Ashley Ward - Director, European Leaders  

16.00 Keynote: Nick Ogden – Voice Commerce Group, Former CEO of Worldpay 

16.15 Realising Super Returns and Premium Multiples on Exit: Moderated by Alan Bristow - CEO, ICON Corporate Finance

Just 20% of businesses that put themselves up for sale secure their dream exit. Timing, greed and a poorly thought out original strategy are just some of the reasons why.  Alan will draw out from the experienced expert panel the value drivers that get you the super returns. 

Mark Farmer - Partner and Co-founder, Eden Ventures

Ben White - Founding Partner, Notion Capital, ex- MessageLabs

Uli Fricke - Chairwoman, EVCA 

16.45 Keynote: Charles Cameron - Encore Ventures 

17.00 Break: Energy boost & refreshments 

17.20 Keynote: Kristian Segerstrale - Founder & CEO, PlayfishWith a wealth of corporate experience in the TMT sector, Kristian knows what it takes to build a successful and valuable business.  He recently exited his business to Electronic Arts Inc for $400m. Kristian provides his thoughts and insights into what it takes to turn the heads of potential buyers.  

17.40 Things that make your business ‘stand out’: Panel discussion moderated by Brendon Craigie - MD, Hotwire

Matt Heiman – Founding Investor,

Anil Hansjee - Head of Corporate Development, Google

Simon Walker - Partner, Taylor Wessing

Kristian Segerstrale – Founder & CEO, Playfish 

18.15 Closing Remarks: Ashley Ward – Director, European Leaders 

18.30 Food & Drink into the evening

20:00 Ends


Cost: Free of charge


T: 0207 038 3832



The trade association for the UK hi-tech industry.


Sector Expertise

“ICON introduced us to CACI and other potential acquirers, negotiated and shaped the deal, but almost as importantly, guided us in a very professional manner through a host of sometimes technical issues that arose during the process. ICON delivered!"

Stuart Beatty
CEO, TCO Software


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